You need customers but don't know how to get them. You do NOT want: gurus talking in lofty terms about having the right attitude, understanding psychology and other great sounding but ultimately unhelpful theories.You do want: a SIMPLE, practical guide on how to sell over the phone or how to arrange meetings that you can convert to sales. No gimmicks. No tricks. No nonsense. And you want it written by someone who has been successfully selling and managing sales people for years (preferably decades). The 7 Biggest Mistakes When Making a Sales Call or Meeting is exactly that. In it you will be taken through the seven basic steps of how to select your target market, prepare for a call, create an irresistible angle, get all the information you need from the customer, present your product or service and close the sale. It's written by David Ryder who has 20 years' experience of field and telesales. He's broken company records while selling in the UK, Europe, Asia and North America. He's sold to everyone from garage mechanics to the world's richest lawyers and bankers. He's developed a system that he himself has used and honed. It's simple and it works. This book is part of the Golden Rules series breaking the whole sales process into easy bite-size chunks. 1. Language: English. Narrator: David Ryder. Audio sample: http://samples.audible.de/bk/summ/000072/bk_summ_000072_sample.mp3. Digital audiobook in aax.
The Covid-19 pandemic resulted in worldwide lockdowns as Governments imposed strict conditions. As industries, businesses, and individuals adjusted to the implications, the legal sector rapidly introduced remote court hearings to keep the wheels of justice turning.The shift towards home working forced lawyers and non-lawyers alike to embrace technology and to stumble through the "new normal" of video conferencing and virtual meetings.Andrew King, specialist litigation solicitor, was involved in one of the first "virtual trials" in England, fully conducted by Skype for Business in the High Court of Justice.Following his experience, The Virtual Workspace: 50 Tips for Effective Video Conferencing brings together practical ideas and guidance to help those using video conferencing platforms in business to make the most of the virtual meeting environment.Whilst particularly pertinent to those in the legal sector, this audiobook will be relevant to all manner of commercial and other formal meeting situations, including employment disciplinary meetings, sales pitches, job interviews, due diligence, contract negotiations, and parliamentary, local authority and other committee meetings.Whether you are experienced or a novice, The Virtual Workspace: 50 Tips for Effective Video Conferencing is a valuable companion for anyone utilising video conferencing in a professional capacity or for business use. Following the practical ideas and guidance will help ensure the experience of the virtual workspace experience is a positive one. 1. Language: English. Narrator: Paul J. Rose. Audio sample: http://samples.audible.de/bk/acx0/205063/bk_acx0_205063_sample.mp3. Digital audiobook in aax.
The bullet riddled campaign bus of Senator Katherine Laforge is found on a lonely snow swept road near Charlestown, New Hampshire. Who are the assassins behind this deadly attack of a presidential candidate? Who wants her dead? Has her unorthodox quest for peace between Iraq and the USA incensed her foreign policy adversaries to the point of killing her? Could the perpetrators of this attack be any of the thousands of accountants, lawyers or IRS agents who fear and loathe Katherine's campaign pledge to replace income tax with a simple national sales tax? Is her support and policies for the United States to end its reliance on foreign oil, incendiary enough for the billionaire oil cartel to silence her? Is she a victim of an Islamic militant's reprisal for her outspoken view on their Jihad? Or is this attack simply because Senator Katherine Laforge is now a clear and present danger to the age-old bastion of men at the helm of the United States? 1. Language: English. Narrator: Wyntner Woody. Audio sample: http://samples.audible.de/bk/acx0/021015/bk_acx0_021015_sample.mp3. Digital audiobook in aax.
From renowned trial attorney and New York Times best-selling author Gerry Spence: a must own book for every lawyer and business professional seeking to make cutting-edge winning presentations - in court, at work, everywhere, any time. Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since 1969. In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena - the courtroom, the boardroom, the sales call, the salary review, the town council meeting - every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial - from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself. Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument. To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, 1. Language: English. Narrator: Gerry Spence. Audio sample: http://samples.audible.de/bk/aren/000474/bk_aren_000474_sample.mp3. Digital audiobook in aax.
If You Want to Get Rich, Build a Power Niche is the magic bullet written by a rainmaker lawyer, “not” an academic in an ivory tower, that shows listeners how to implement the strategic marketing process of building a power niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a power niche. The power niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich, Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in If You Want to Get Rich, Build a Powerful Niche can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other “how–to” audiobooks, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Although this concept has certainly been proposed before, Bruce M. Stachenfeld, Esq shows listeners exactly how to build their power niche and find success. 1. Language: English. Narrator: Bruce Stachenfeld. Audio sample: http://samples.audible.de/bk/acx0/150748/bk_acx0_150748_sample.mp3. Digital audiobook in aax.
The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent. In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it? Based on 14 years of research by the customer experience leaders at Forrester Research, Outside In offers a complete road map to attaining the experience advantage. It starts with the framework of the customer experience ecosystem, which reveals that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as with the policies, processes, and technologies that your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs. Outside In will teach you how to master the six disciplines of customer experience: Strategy, Customer Understanding, Design, Measurement, Governance, and Culture. You’ll see how Holiday Inn’s customer experience strategy led to a complete redesign of its lobbies and restaurants and how American Express reinvented its service culture, earning loyalty by providing a better experience. You’ll discover how Boeing redesigned the way it delivers information to match the needs of distinct customer types. And you’ll learn how Barclaycard U.S. assigns every major element of customer experience to a senior executive with the power to bulldoze internal roadblocks and solve customer problems tha 1. Language: English. Narrator: Mel Foster. Audio sample: http://samples.audible.de/bk/brll/004087/bk_brll_004087_sample.mp3. Digital audiobook in aax.
You have to do it… you might as well enjoy it. No one likes a pushy, smarmy salesman – no one wants to be that guy ... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start–ups. But don't despair – there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship ... it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list – who do you want to approach and do business with? Connect with those people – writing letters/emails Master meeting and networking – conquering small talk! Follow up once you’ve chatted to someone - Ask for what you want 1. Language: English. Narrator: Glen McCready. Audio sample: http://samples.audible.de/bk/adbl/012822/bk_adbl_012822_sample.mp3. Digital audiobook in aax.
There are rarely ever brand-new ideas. Inventions are often old ideas recycled, enhanced, and marketed in a new method and format. This is all called freewheeling innovation, and this is how society (and technology) progresses. You cannot be afraid to take someone else's ideas, improve on them, and claim them as your own. This "thievery" is almost the lifeline of innovation. Recent technological advancements have been mostly regulated to the corporate level, but intercorporate dealings prove the freewheeling innovation theory. Corporate giants are constantly confronting each other in front of judges, arguing about whether one firm has copied technology invented by another firm. If nothing else, this proves to you and me that copying others is a hallmark of invention. Now, if only our courts would understand this concept, the little guys would have a much better chance. Corporations are constantly copying each other's ideas and improving upon them. They also have the resources to defend their improvements in court, unlike most individuals, who cannot fight against a litany of highly remunerated, bloodthirsty corporate lawyers. Yet you cannot and should not let this hold you back, as the only chance you have of being sued is if you have successfully introduced something "new" that is actually hurting sales of a big corporate monster. A lawsuit against you will only confirm your success. The notion that new ideas and products are invented is just a creation myth. 1. Language: English. Narrator: L. David Harris. Audio sample: http://samples.audible.de/bk/acx0/048301/bk_acx0_048301_sample.mp3. Digital audiobook in aax.
The Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide you need to build a successful business right NOW. Featuring exclusive interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique insights from Peter Jones, Mike Clare, Julie Meyer, Rachel Elnaugh and many others. Whether you're just starting out, looking to take your business to the next level or exploring how social media and emerging technologies could boost your customer sales, The Smarta Way to Do Business has the answers you're looking for. Matt Thomas is the editor at Smarta.com, a new platform for entrepreneurs which has shaken up the business support landscape. Innovative, intuitive and practical, Smarta offers entrepreneurs advice, tools, and an opportunity to network. At the heart of Smarta’s approach is a belief that business owners learn best from each other. It delivers real-time access to thousands of people running businesses; real business advice from business people that have been there and done it as well as access to live professional advice from lawyers, accountants and other services providers free of charge. 1. Language: English. Narrator: Imogen Church. Audio sample: http://samples.audible.de/bk/adbl/011288/bk_adbl_011288_sample.mp3. Digital audiobook in aax.